Greetings from TAScat the Trans Africa Safaris’ Mascot
I will be giving you little insider info from time to time, keep an eye out for my input across the TAS online profiles! (Learn more about our mascot HERE)
Festive plans have already started for most around the world. Some of us are done with the gift shopping already, whilst others are still taking out the Christmas tree and dusting off decorations! The tree at the Trans Africa Safaris office is standing tall – providing some good old Christmas cheer!
2014 was a whirlwind of change for us. As many of you may have noticed, we have a brand new look… but that was only the beginning of the transformation! After some lengthy strategy sessions, TAS underwent a ‘brand makeover,’ which included a welcoming and elegant (we think so!) new logo, refreshed, Vision, Mission and Core Value statement and we’re getting in ‘feet wet’ in the social media world. We wanted to make sure the heart, ethos, personality and professionalism of all that is Trans Africa Safaris, is fully represented by our brand. In keeping with our new look, we have re-painted our offices in our new vibrant colours and had some beautiful posters made to decorate the walls. The end result is warm, lively, stylish and very much African.
All these changes have been exciting, but the ‘cherry on top’ has been launching our new TAS website. Our specialist team worked tirelessly at creating a site that embodies the our personality, values, luxury offerings and speaks to our niche in the market. Our website went live on the 18th of December 2014.
During 2014, we hired some wonderful new consultants and are extremely proud of team that we have assembled to drive our business forward
Tour bookings this year, despite the Ebola crisis, were good, and we were delighted to be recognized by Virtuoso as a finalist in their ‘Best Inbound Tour Operator’ Awards in Las Vegas. Virtuoso is the foremost luxury travel network in North America.
2014 was a year of adventure (of course) – the highlight of which being when André Botha, Sales and Marketing Director at TAS, had his campsite in Botswana taken over by 4 lions on an overland trip he did with friends in May. Luckily, except for the loss of a few camping essentials, they emerged unscathed. The lions were in no hurry to leave and it was only after banging on some pots and pans and turning the vehicle CD player on full ball, that they decided to look for a more peaceful rest place.
We have had our challenges too feeling the effects of Ebola that Africa during the final quarter of 2014 but we are relieved to say that the virus seems to have been maintained in the West Africa region and is being addressed by world experts as we speak. We pray for those who have been affected and will continue to do so until it ends.
2015 is shaping up to be another exciting year. We will be launching our new 2015-2017 company brochure in February, but you will be pleased to know that, other than the beautiful brochure, the TAS office will be going paperless – doing our bit to help save the planet by operating in an eco-friendly fashion.
Our uppermost wishes for 2015, is for that a cure is found for Ebola and that the scourge of poaching that is threatening Africa’s Rhino, Elephant and Lion is neutralized.
Keep an eye on the TAS Facebook page for environmental news & updates – and on how to get involved in some of the amazing projects throughout the country that aim to assist people and animals in need.
Please stay connected across our social media forums – we are really looking forward to connecting with our community more regularly and cannot wait to hear from you!
Until then, may you have a blessed festive season – embrace the memories waiting to be made, and treasure every moment spent with your loved ones.