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South Africa grabs fifth spot as most ‘Instagrammable’ country in the world

Big 7 Travel put together a list of 192 destinations, and all countries were ranked according to best places to visit, as well as their visual allure and popularity on Instagram.

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It’s no surprise, really, considering that Instagram has become vacationers and travellers’ preferred platform when it comes to sharing holiday snaps and trying to make the neighbours jealous.
The winners were chosen “via a comprehensive scoring system that analysed the number of hashtags per destination,” as well as information from Big 7 Travel’s user surveys and votes cast by a panel of travel experts. The site explains:
“These are the places where you’ll find sweeping stretches of beach, ancient monuments, kitsch cocktail bars and more street art than you can possibly imagine.”
South Africa achieved a rating of 80.94%, trailing behind Austalia’s 89.98%, Hong Hong’s 86.99%, Canada’s 82.84% and Indonesia’s 81.10%. A large chunk of our rating is thanks to Cape Town’s natural beauty, clifftop views and turquoise waters.

Big 7 Media creates highly shareable content across three channels – Big 7 Travel, Big 7 Hotels and Big 7 Food.
Our travel-obsessed audience of 1.5 million come to us for trusted recommendations, holiday inspiration and the hottest travel trends.

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